facebook twitter email

LANGUAGES WITH NATIVE SPEAKERS

BY PHONE, SKYPE, MSN OR YAHOO MESSENGERS, GOOGLETALK OR QQ

'WRAP RAGE' PHENOMENON

'WRAP RAGE' PHENOMENON

I. Before you watch answer these questions.

  1. Have you ever heard about the phenomenon called ‘wrap rage’? Do you have any clue what it is about?
  2. Have you personally, any of your friends or relatives suffered from ‘wrap rage’?
  3. Do you think that it’s a common problem or was it simply invented by Americans, who just have nothing else to worry about?

II. Watch the whole video and answer the questions below.

 

 

  1. So what is wrap rage? Give a definition.
  2. Why aren’t producers changing the packaging of their goods if it’s such an issue? Give at least 3 reasons.
  3. What is a possible way out for consumers? Can they do anything about it?

 

Part 1 (00.00 – 01.33)

III. Before watching look through the following questions and be ready to answer them.

  1. What were the examples (named and shown) of hard-to-open packaging?
  2. What tools that are used to open packaging were mentioned?
  3. What is the tendency of the last ten years?
  4. Is wrap rage a wide spread phenomenon? Prove you point with the facts from the video.

 

Part 2 (01.34 – 02.28)

IV. Watch this part and fill in the gaps in the text below.

Tracy Smith: Here in the US they don’t __________ on the number of people that __________ opening __________, but in __________ they do. And they found that just in one year __________ people __________ ranging from __________ to __________ just __________ with __________.

Tracy Smith: Peter Clark is the president of Product __________, a company which __________ packaging. He says a product’s __________ must protect it during __________, __________ it from being opened and __________ in the __________, and still be cheap to __________.

 

Part 3 (02.29 – 04.12)

V. Read the list below. Then watch and put words and expressions from the list in the order they appear on the video.

Carrying handle, drain back feature, dripping, pour spout, quick opening, twist open.

VI. Use the words and expressions given below to complete the sentences. Then play this part and check your answers. 

  Canister; cradle; cuts; freshness; handle; incorporates; peel back, pop, potentially, reseal, top, walk your away around

Peter Clark: Yes. __________ cutting yourself, so you’re going to__________. This __________, again very thoughtfully designed. It __________ a value-added __________, which is nice, so you don’t have to __________ it like a football. And then you can just conveniently __________ the __________ and then __________ the seal, the __________ seal…

Tracy Smith: Oh, I love that smell.

Peter Clark: … and then scoop, scoop what you need. And then conveniently __________ and you can burp it too.

Tracy Smith: No __________.

 

Part 4 (04.13 – 05.12)

VII. Mark the statements as True, False or Not stated.

  1. Consumers are mostly unsatisfied because of packaging made of hard and soft plastic.
  2.  Rene thinks that the only way to open such packaging is to use scissors.
  3. Wrap rage is often triggered by people’s desire to open their purchase on the spot.
  4. According to Tracy, cutting the package is the safest way to remove it.
  5. One of the reasons for manufactures to continue producing such packaging is that they can’t afford new equipment.

 

Overall Vocabulary

VIII.  The words and expressions in bold are from the video. Match them with their definitions from Longman Dictionary of Contemporary English.

  1. … something like a new CD or a toy wrapped in plastic
  2. Tracy Smith looked into the aggravating phenomenon.
  3. The aggravation of not being able to get something out of its package.
  4. We did a little informal survey and we found almost everyone has shared this dilemma.
  5. Here in the US they don’t keep statistics on the number of people that get hurt opening packaging.
  6. And it’s pretty scary to listen to some of the stuff. 
  7. It’s really the balance between pilfer resistance and… making things easy to open.
  8. This is a great invention, very thoughtfully designed.
  9. It has a drain back feature designed into it.
  10. Just complain enough about it.
  11. Then you’re leaving that … sharp edge and you cut yourself.
  12. There is a huge capital investment there.

 

  • a. a characteristic of being protected against being stolen, especially in a shop
  • b. money used by a business to purchase fixed assets, such as land, machinery, or buildings
  • c. to say that you are annoyed, not satisfied, or unhappy about something or someone
  • d. a set of questions that you ask a large number of people in order to find out their opinions
  • e. very
  • f. a source of continuing, increasing irritation or trouble
  • g. covered in paper, carton or cloth
  • h. the part of an object that is furthest from its centre
  • i. a part of something that you notice because it seems important, interesting, or typical
  • j. to constantly monitor the state of things or record some events
  • k. in a kind way that shows you consider that what other people want or need is important
  • l. to try to find out the truth about a problem, crime etc in order to solve it

 

Points for discussion

Blacklisted packs

Tracy mentioned hard to open plastic as the material mostly complained about. But it’s not only about material, the pack itself can be an issue. Think of as many types of packaging that are difficult to open as you can.

Discrimination against the weak

Below read a short abstract from a BBC article.

A poll of 2,000 Yours magazine readers found 99% thought packaging had got harder to open in the past 10 years. And 97% thought there was just "too much excess packaging". "Hard to open packaging isn't just a dangerous nuisance, it discriminates against the weak," said Valery McConnell, editor of Yours Magazine.

In your opinion, what does Ms. McConnell mean when saying “it discriminates against the weak”? What categories of people are most likely to face such difficulties?

Profiting by people’s “rage”

Wrap rage is a well-known and widely discussed problem. Thousands of people get cuts, sprains and bruises trying to open the things they’ve bought. But keeping their costs low, producers continue to use blister pack and other hard-to-open types of packaging. So what is the solution to the problem? How does the market respond to it?

 

 

Key

II.

  1. It’s that feeling you get when you spend 10 minutes wrestling with packaging. The aggravation of not being able to get something out of its package
  2. A product’s package must: protect it during shipping; be cheap to manufacture; be pilfer resistant; sometimes be child resistant. Packaging is sealed by machines, replacement of which is costly.
  3. The only way for consumers to influence company policy on packaging is to complain a lot and demand changes.

III.

  1. Named: new CD, toy wrapped in plastic; shown: dummy, flash camera, DVD pack, CD pack, single use camera, pills, batteries, lock.
  1. Scissors, knives, chainsaw.
  2. One survey found that most people feel that in the past decade packaging has gotten increasingly harder to open.
  3. It definitely is. "If you’ve ever had a tough time trying to open something … you are not alone." "One survey found that most people feel that … packaging has gotten increasingly harder to open." "People shown were of different sex and age."

IV.

Tracy Smith: Here in the US they don’t keep statistics on the number of people that get hurt opening packaging, but in Great Britain they do. And they found that just in one year 67,000 people got injuries ranging from cut fingers to sprain wrists just wrestling with wrapping.

Tracy Smith: Peter Clark is the president of Product Ventures, a company which designs packaging. He says a product’s package must protect it during shipping, prevent it from being opened and stolen in the store, and still be cheap to manufacture.

V.

  1. carrying handle
  2. quick opening
  3. twist open
  4. pour spout
  5. drain back feature
  6. dripping

VI.

Peter Clark: Yes. Potentially cutting yourself, so you’re going to walk your away around. This canister, again very thoughtfully designed. It incorporates a value-added handle, which is nice, so you don’t have to cradle it like a football. And then you can just conveniently pop the top and then peel back the seal, the freshness seal…

Tracy Smith: Oh, I love that smell.

Peter Clark: … and then scoop, scoop what you need. And then conveniently reseal and you can burp it too.

Tracy Smith: No cuts.

VII.

  1. F, most complaints are made about hard plastic containers.
  2. NS, she mentions that she cuts them, but does precise the tools.
  3. T, “…you get into your car in the store parking lot, you wanna open it immediately.”
  4. F, “…even if you do [cut it], then you’re leaving that … sharp edge and you cut yourself.”
  5. T, “Machinery is incredibly expensive.”

VIII.

  1. g.
  2. l.
  3. f.
  4. d.
  5. j.
  6. e.
  7. a.
  8. k.
  9. i.
  10. c.
  11. h.
  12. b.

Points for discussion

Blacklisted packs

Here is one of the possible lists, offered by a survey.

  • Bleach bottles
  • Jars
  • Shrink-wrapped cheese
  • Ring-pull cans
  • Meat and fish tins
  • Milk and juice cartons
  • Child-proof tops on medicines
  • Plastic tops on ready meals
  • Soap powder boxes
  • Biscuits

Discrimination against the weak

Mostly the over-50s are at risk, especially those with arthritic fingers. But you may also mention women, and, in general, people with delicate skin.

Profiting by people’s “rage”

Firstly, there is a whole industry of special devices that are said to safely open any kind of packaging. Secondly, you can find lots of articles, websites and videos that give tips and advice on how to avoid wrap rage.

Surf the Internet and see how wide is the choice of options.

 

 

 

English
Tags: